Hi, I'm Rochisha.

Thoughtful. Efficient. Impactful.

These are three words that embody the core of my work ethic, whether I’m drafting a style guide, developing a new advertising campaign, or conducting A/B tests to craft clear, concise, and useful UX microcopy.

With a background in both law and data-driven content marketing, my unique skillset allows me to help businesses effectively navigate a complicated legal landscape as they look to expand their product and customer portfolios.

I have experience across a variety of product marketing and content strategy projects, and I know the right way to position your product or service for success. From identifying the relevant licensing requirements for your new AI service to crafting short, punchy, persuasive texts to digitally market your new product, my experience can be your insight.

Feel free to get in touch to discuss my product marketing and content strategy services in more detail.

Best regards,

Rochisha Togare

What I Do

Content Marketing

I specialize in planning and executing data-driven advertising projects across social media platforms. Whether you're launching a new product or looking to expand a service, I can develop the right strategy for your business.

Design Collateral

Need to make a marketing pitch? Or perhaps introduce how to use a new product to your consumers? Look no further! I've created presentation decks, website mockups, infographics, advertising creatives, and design layouts for a variety of clients.

Copywriting

Buttons, pop-ups, FAQs, log-in pages, password recovery, 404 errors—I have experience crafting a variety of content from website UX to microcopy, ensuring a seamless, stress-free, and simple process for users engaging with your services.

Technical Writing

I have experience translating complex, technical topics to simple ideas that can connect with the every-day user. I also have familiarity with programming fundamentals including Java, SQL, and HTML/CSS.

Resume

7 Years of Experience

Experience

Nov 2023 - Present
Morrison & Foerster, LLP

Associate

Manage investigation projects, coordinating vendor bids, tracking intermediary deadlines, and drafting update reports summarizing investigation process and recommendations. ・ Analyze regulations and case law in areas of intellectual property and trade secrets. ・ Draft client reports and review agreements for M&As involving licensing and industrial manufacturing. ・ Managed a four-month compliance investigation project for a major multinational data center technology client, interviewing key stakeholders to identify compliance issues and present solutions to address challenges.

May 2021 - July 2021
The Legal Services Center of Harvard Law School

Student Attorney, Federal Tax Clinic

Assisted low-income clients facing tax challenges and penalties from the IRS. ・ Contributed to formal letter to U.S. Senate suggesting new Earned Income Tax Credit law for abuse sufferers.

Sep 2015 - Sep 2020
Freelance @ rochisha.com

Content Marketing Strategist

Managed content and product marketing strategies for cloud computing and internet security startup, drafting and publishing communications, stakeholder slide decks, white pages, and case studies. ・ Crafted UX website copy in coordination with UX designers and developers in anticipation of a site relaunch. ・ Raised product awareness for fashion and wellness startups, developing brand guidelines and press releases. ・ Grew an entertainment client’s TikTok account from 0 to 200,000+ followers, Instagram account from 0 to 45,000+ followers, and YouTube account from 0 to 35,000+ subscribers.

Sep 2018 - May 2019
GeistM

Senior Analyst, Partnership Group

Managed product marketing projects for SaaS and D2C venture-backed startup and Fortune 500 clients. ・ Analyzed click-through rates and conversion KPIs to optimize marketing projects, reducing multiple clients’ costs by 45% while increasing lead generation and purchase volume by over 350%. ・ Executed go-to-market strategies, designing high-performance advertising for Instagram and Facebook. ・ Engaged in market research to sign new clients and grow existing clients’ budgets by over $100,000/month. ・ Planned and executed B2B paid media partnerships with Spotify, YouTube, and TikTok.

June 2017 - Sep 2017
T-Mobile

Corporate Strategy Intern

Helped negotiate contracts to enable international roaming with telecom partners in other countries. ・ Completed four contracts from start to finish and negotiated seven through to the final signature phase.

Sep 2015 - Aug 2016
TEDxUTokyo

Translations and Editorial Team

Translated and proofread a variety of content, including scripts, fliers, correspondence, and video subtitles, in preparation for the TEDxUTokyo “Vivid Vision” event.

Education

2020 - 2023
Columbia Law School

Juris Doctor (J.D.)

Licensed Attorney in California (#353951, Active) // Previously: Japanese Legal Studies Association (President) ・ Columbia Journal of Asian Law (Staff Editor) ・ Nagashima, Ohno & Tsunematsu Fellow

2013 - 2017
University of Washington, Seattle

Economics (B.S.), Japanese (minor)

Bachelors of Science in Economics with Departmental Honors. Minor in Japanese.

General Skills

Project/Product Management

90%

Research

95%

Communication

90%

Self-Direction

100%

Technical Skills

Microsoft Office Suite

95%

Adobe Creative Suite

85%

Canva

95%

Figma

65%

Marketing Analytics

80%

Programming Fundamentals

70%

Portfolio

My Works
Luxury Fashion Product Launch Press Release | TAKEON’s MODE ONE Modular Bag

Luxury Fashion Product Launch Press Release | TAKEON’s MODE ONE Modular Bag

Article, Marketing, Press Release
I Tried X. Here’s What I Found. | SEO Third-Party Content Marketing Post

I Tried X. Here’s What I Found. | SEO Third-Party Content Marketing Post

Article, Marketing, SEO
150 Characters to Sale | Front-End Advertising Microcopy Collection

150 Characters to Sale | Front-End Advertising Microcopy Collection

Marketing
“5 Dog-Related Subreddits That Are As Special As Our Beloved Canine Companions” | Listicle Post

“5 Dog-Related Subreddits That Are As Special As Our Beloved Canine Companions” | Listicle Post

Article, Marketing
Constructing Client-Facing Creative Reports | Instructive Guide

Constructing Client-Facing Creative Reports | Instructive Guide

Design, Guide/Manual
Morgan Stanley – Abenomics | Essay Competition

Morgan Stanley – Abenomics | Essay Competition

Policy Writing
Oregon Humane Society | 404 Page

Oregon Humane Society | 404 Page

Case Study, UX Copy
Dashlane | Marketing Infographic

Dashlane | Marketing Infographic

Design, Infographic, Marketing
Cascade Athletic Clubs | Landing Page – Case Study

Cascade Athletic Clubs | Landing Page – Case Study

Case Study, Design, UX Copy

Blog

My Diary

Contact

Get in Touch

Tokyo, Japan

Available for Work

Let's get in touch!

Please be aware that contacting me through this form or other channels (such as LinkedIn) does not create an attorney-client relationship between you and me.