Quite a bit of my work in marketing has been involved in editing and creating content that's meant to convince users to purchase a product. Unlike driving users from front-end ads (on, say, Instagram or Twitter) straight to client landing pages, redirecting users through a content piece increases user intent to purchase by informing the user about a product and it's value.

Regular Funnel | Front End Ad > Landing Page

Content Funnel | Front End Ad > Informative, Persuasive Content > Landing Page

This, ultimately, drives greater returns on ad spend as increased user intent allows for a stronger conversion volume.

This particular content piece is written in a third-party style (brand independent) and is written for the 20s to 40s female demographic; I've made linguistic and stylistic choices to speak more closely to this audience.

Vitamins And Minerals So Personalized, Your Name's On The Package

SPONSORED

Over the past year, my stress levels skyrocketed and it started to affect my health; I was struggling to stay focused throughout the day at work, was often too tired to get anything done, and was spending too many weekends stuck inside with a cold.

I heard vitamin supplements might help but didn’t know which to take and didn’t want to waste money on the wrong ones. I asked my best friend and she recommended I try [Client]. They’re a subscription company that sends you supplements once a month, customized for your body. They have a super fun three-minute quiz that helps create the perfect mix of supplements and vitamins for your diet, lifestyle, and health goals. My favorite part is the simple packaging with my name on it (I love the personalized aesthetic!). Each packet has exactly what I need every day, making it easy to get the balanced nutrients I need in the morning before I rush off to work.

To be honest, I was pretty skeptical, but I thought it wouldn’t hurt to try the quiz and see my results. Here’s a sneak peek at the quiz, and how [Client] customizes the supplements just for you.

1. Basic Data

First, I was asked basic information about myself: my age, height, weight, gender. Women are asked more details about their menstrual health and about pregnancy, while men are taken straight to questions about allergies and medications. [Client]’s scientists are experts on what different bodies need, and this basic information helps them figure out what nutrients you might be missing.

I was relieved they asked about allergies and current medication, because I’m lactose intolerant and wouldn’t want anything to affect my birth control.

2. Diet

Next, I was asked about my diet. I personally don’t have any eating restrictions, but I have friends who are vegetarian, so I think that’s a great option for making sure they get all their essential nutrients.  The cool thing is that each question has a short sentence underneath explaining why the question is being asked. For example, I’m asked about my fish and seafood consumption to figure out my intake of protein, minerals, and important omega-3 fatty acids.

3. Lifestyle

In this section of the quiz, I’m asked about my general lifestyle choices, like if I take any supplements currently, how much time I spend in the sun, and if I eat home cooked meals or fast food (I’ll admit I eat at Ditsch and McDonald’s a little too often). I’m also asked about how active I am and how much sleep I get. Unfortunately, life has been really hectic so I’m hoping vitamins will help me sleep better at night.

4. Goals

This is the personalization I was looking for! Seeing all the options, it was easy to select improving my energy, strengthening my immune system, and reducing my stress levels.

After selecting my personal goals, I’m asked follow-up questions about what triggers my stress and if there’s anything (like using public transportation!) that might affect my immune system.

5. Comprehensive Results

[Client] made it easy to understand the advantages of taking each pill in my specialized mix, including detailed ingredient information so I know exactly what’s in each supplement. They show where the supplement is sourced (for example, made in Germany) and where it’s found in nature (like Astaxanthin is found in plankton, fish, and other seafood). For all the worriers like me out there, there’s also an FAQ about any possible side effects.

It’s been a month since I started taking my [Client] Anna supplement combination, and I’m never looking back. I’ve been sleeping like a baby, haven’t felt the slightest sniffle, and have been staying so focused at work that my boss even commented on my strong performance. To be completely honest, I feel better than ever, and my friends and family are grateful to have their Anna back.

Hey fam, I have a cool update for you all! [Client] gave me a 20% off coupon code for your first 2 months, exclusive for my readers! Click here to get your own personalized vitamins!

~xoxo Anna